Oswego Sub Shop Named Family-Owned Business of the Year

The North Central SBDC is proud to recognize the Oswego Sub Shop as the recipient of the New York State SBDC Family-Owned Business of the Year Award. This recognition celebrates the Sub Shop’s decades-long tradition of serving the Oswego community with quality, consistency, and hometown pride.

For 55 years, the Oswego Sub Shop has been a true staple of the community, employing over 40 people and serving up legendary subs loved by locals, SUNY Oswego students, and even Al Roker himself. Known not only for its delicious menu but also for its welcoming atmosphere, the Sub Shop has built a reputation that extends far beyond its sandwiches—it has become a gathering place where memories are made and traditions are passed down.

What makes the Oswego Sub Shop especially deserving of this award is its identity as a family-owned and operated business. Over the years, the shop has thrived by staying true to its values: hard work, commitment to quality, and a dedication to treating customers and employees like family. This culture of care has helped the business not only endure but grow, even as times and tastes have changed.

The Sub Shop’s success also reflects its deep community involvement. From supporting local events and organizations to providing a welcoming place for students, families, and visitors, the Oswego Sub Shop has always understood that a business’s role extends beyond its walls. Their contributions have left a lasting impact on the city of Oswego and its people.
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This award celebrates more than the shop’s longevity—it highlights the enduring power of family businesses to strengthen communities, create jobs, and keep local traditions alive.
We are proud to honor the Oswego Sub Shop as the 2025 NYSBDC Family-Owned Business of the Year and look forward to seeing this beloved institution continue to thrive for generations to come.