Legacy Agency of the Finger Lakes is building exactly what its name suggests—a legacy. As an independent insurance agency, the business continues to grow by supporting small businesses and homeowners throughout Waterloo, Wayne, and Seneca Counties, while extending its reach into Buffalo, Syracuse, and across New York State.
With more than 35 years of experience in the insurance industry, owner Gerald “Jerry” Graziano founded the agency in 2022 following strong encouragement from longtime clients and community members who believed in his approach. Since then, the business has experienced steady growth, consistently meeting or exceeding monthly sales goals.
Since engaging with the SBDC, Legacy Agency of the Finger Lakes has grown annual sales from $400,000 to $1.9 million—demonstrating both strong market demand and disciplined execution.
Legacy Agency prides itself on accessibility and responsiveness. The business has invested in a robust digital CRM platform that allows clients to engage online, by text, and in Spanish—providing flexibility anytime and anywhere.
At the same time, the agency maintains accessible phone support and a welcoming office environment for those who prefer face-to-face conversations. Approximately 20 percent of clients work exclusively online, reflecting how technology has enabled the agency to expand its reach while maintaining strong, personalized relationships.
What truly sets Legacy Agency apart is its commitment to client education. Jerry views insurance not as paperwork, but as a promise. He takes the time to help clients understand their coverage options, ensuring they are properly protected without paying for unnecessary policies.
His goal is simple: to safeguard what matters most so clients are prepared when the unexpected happens.
The agency remains deeply connected to the community through sponsorships and active support of local organizations, including youth sports and Little League programs. These efforts are driven by a genuine commitment to community wellbeing and reflect a belief in strengthening the region from the ground up.
With plans to further scale operations and add staff, Legacy Agency of the Finger Lakes is well-positioned for continued expansion. Its combination of experience, innovation, and community focus serves as a strong example of how small businesses can grow sustainably while staying true to their values.
“Michele at the SBDC has been a great resource for our business. Her assistance with business planning and market research has been invaluable. Any small business, new or existing, would benefit from the resources of the SBDC.”
We are incredibly proud of what Jerry has built through Legacy Agency of the Finger Lakes. His approach to business reflects the very best of small business ownership—grounded in trust, service, and a genuine commitment to helping others. We are grateful that he chose to partner with the SBDC as part of his entrepreneurial journey, and it has been a privilege to support his continued growth and success.
It is with great enthusiasm that we recognize Legacy Agency of the Finger Lakes as the Seneca County Small Business of the Year for 2026. In celebration of National Small Business Week, we are honored to highlight the agency’s success and the meaningful impact it continues to make across the region.
